Western Morocco's Essaouira is a beach city with a vibrant history and culture. The Alawite Sultan Sidi Mohammed ben Abdallah established it as a fortified port city in the 18th century. The medina, or old town, of the city, which is a UNESCO World Heritage Site, is renowned for its exquisite architecture, particularly its fortifications and the coastal stronghold Skala de la Ville. A number of artisan stores can be found throughout the medina where you may see and buy traditional goods such woodcarving, ceramics, and jewelry. 

Essaouira is well-known for its gorgeous beaches, which are popular with surfers, as well as its active fishing port in addition to its historical and cultural attractions. The Essaouira Citadel Museum and the Sidi Mohammed Ben Abdallah Museum are only two of the city's many museums and cultural institutions. 

The Moulay Hassan Center, which is the city's central square and is flanked by a variety of eateries, cafes, and stores, is another well-liked tourist destination in Essaouira. 
Overall, Essaouira is a must-visit location for anybody traveling to Morocco since it offers a distinctive fusion of history, culture, and natural beauty.